How can we improve your e-Marketing?

Platform is an integrated solution of web and e-Marketing tools that can be used by marketing, PR and advertising agencies around the world. It allows you to perform all online communications tasks from one integrated solution. Platform provides the technology to manage competitions, polls and surveys. Bulk email and newsletter campaigns are easily carried out and can be run in conjunction with SMS campaigns.

Newsletters

Email marketing is a widely used method of marketing as it is the most efficient and cost effective method of marketing your products and services. It is highly targeted and customized as it allows you to interact with your target audience, using your customer's inbox to build and maintain relationships.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process whereby website traffic is increased by improving search results on certain keywords. Websites ranking on the top of the search results generally gain more hits than those listed lower.

Pay Per Click Marketing (PPC)

Keywords related to your website are placed on the result pages of search engines like Google, Yahoo, MSN and Ananzi. Advertisements are placed on these pages and you only pay for the amount of clicks the advertisement receives.

Web Analytics

Essential for tracking effectiveness of campaigns and Platform can integrate with Google Analytics or any analytic tool of your choice.

Customer Relationship Management (CRM)

With Platform, you can effectively maintain large databases with the Customer Relationship Module (CRM). This allows you to maintain live versions of your client databases online, therefore allowing you to edit it from anywhere in the world.

Online Reputation Management

Online Reputation Management (ORM) is a tool that works directly with Web PR and Viral Marketing to evaluate a brand’s reputation and influence the conversations about the brand.

Viral Campaigns

A viral campaign is essentially a word-of-mouth campaign that is highly targeted as it utilizes peoples’ online connectivity and interests to drive the campaign into the right consumer groups.

Online Advertising

This is a great way to communicate a message about your brand, product or service. Online advertising uses the web as a means to spread and highlight a specific marketing campaign, either through banner adverts, newsletter advertising or a range of Rich Media adverts.

Affiliated Marketing

To optimise your online presence, you can link your website to other industry related websites. By creating these links, it increases the number of people visiting your website on a daily basis, as a browser can be referred to your website while visiting other websites.

Mobile Marketing

Cell phones are one of the world's largest communicating points, and there is no reason why your brand shouldn't take advantage of this. Mobile marketing is an up and coming method of advertising and branding, and is often used in conjunction with newsletter campaigns and other e-Marketing initiatives.

Online Competitions

The web is all about interaction and information, so why don't you merge the two in a marketing campaign. Online Competitions are a great way to entice and tempt your digital audience while getting valuable contacts and sending out important messages about your business.

Surveys & Polls

Create and maintain surveys and polls in a user friendly manner. Allow for design changes of survey or poll by selecting different design templates and manage results from one central location that is integrated with your website. This allows you to collect feedback from clients with less admin.